These Women Founders are Changing How Consumers Shop with AI
Artificial intelligence is changing the way people shop, often without them even realising it. From recommendations that seem to know exactly what a customer might like to virtual shopping assistants and smarter product searches, AI is becoming a familiar part of the retail experience.
Behind many of these changes are women founders who are using technology to solve very real problems in shopping. They are not simply building AI tools for the sake of innovation. They are asking a more practical question: how can technology make shopping easier, faster and more personal?
Ashwini Asokan: Making AI Useful for Retailers
As a co-founder at Mad Street Den, Ashwini Asokan is one of the key figures working in the field of AI and retail. The company has been able to develop a unique technology using computer vision and machine learning algorithms to help retailers with tasks such as activities such as tagging of products, visual searches and recommendations.
It is a basic concept but very useful. This reduces the time that consumers take browsing through a series of products just to find what they need.
Esha Tiwary
For a number of people shopping online, excess choice can be as much a hindrance as a lack of choice. Founder of Furrl Esha Tiwary designed her platform on the basis of this idea.
The company’s AI-powered solution helps people explore fashion and create personalized looks. The technology has subsequently been acquired by Reliance Retail, underscoring the increasing significance of AI discovery solutions in India’s fashion and lifestyle space.
Priyanka Ladha
Priyanka Ladha, the founder and CEO of Kridha Inc., has decided to take a similar concept in a different direction. Kridha utilizes AI shopping assistants to determine consumer needs and assist them in navigating through the multitude of options that can be found on the Internet. In essence, the objective is to translate the idea of the personal shopper to the virtual space without making people come to the actual store.
Phoebe Gates and Sophia Kianni
Phoebe Gates and Sophia Kianni, the co-founders of Phia, have also incorporated AI in revolutionizing online shopping. This particular startup uses the power of AI in its shopping platform to help consumers find products and interact with brands.
This particular startup has been gaining a lot of attention and has even secured funding, showing how AI-powered shopping solutions are fast becoming a reality for the future.
Why Women Founders Matter in the AI Retail Boom
What makes these companies so special is that their strategy doesn’t end with just automation. Using AI, they try to solve everyday problems such as choosing the right item, selecting from a choice, getting to know your preferences, and adding a personal touch to e-commerce.
And women play a key role in this process by offering a new perspective to a very tech-focused business.
Final Take
AI-powered retail is still evolving, but one thing is becoming clear: the future of shopping will not be shaped by technology alone. It will also depend on how thoughtfully that technology is used.
Women founders are helping push that conversation forward. By combining AI with an understanding of what shoppers actually need, they are creating retail experiences that feel more personal, intuitive and human. And as AI becomes an even bigger part of everyday commerce, their influence is likely to grow.
