Explore their earnings, achievements, and how they dominate the world of sports and endorsements
In 2024, female athletes have achieved unprecedented financial success, with total earnings for the top 15 highest-paid women reaching $221 million—a 27% increase from the previous year. This surge reflects growing recognition and endorsement opportunities for women in sports.
Coco Gauff: Leading the Pack
Tennis sensation Coco Gauff stands as the highest-paid female athlete of 2024, amassing $30.4 million in earnings. Her income comprises $9.4 million in prize money and $21 million from endorsements. Gauff’s remarkable performance, including her first Grand Slam victory at the US Open, has attracted lucrative deals with brands like New Balance and Head.
Eileen Gu: The Rising Star
Freestyle skier Eileen Gu secures the second spot with $22.1 million in earnings, predominantly from endorsements. Gu’s marketability has soared, making her one of the most sought-after athletes in winter sports.
Iga Świątek: Consistent Excellence
Polish tennis player Iga Świątek ranks third, earning $21.4 million, with $8.4 million from prize money and $13 million through endorsements. Her consistent performance on the court has solidified her status among the elite in women’s tennis.
Zheng Qinwen: A New Contender
Chinese tennis player Zheng Qinwen emerges as a new contender, earning $20.6 million, including $5.6 million in prize money and $15 million from endorsements. Her rapid ascent in the tennis world has attracted significant commercial interest.
Aryna Sabalenka: Power and Profit
Belarusian tennis star Aryna Sabalenka earned $17.7 million, with $9.7 million from prize money and $8 million through endorsements. Her powerful playing style continues to captivate audiences and sponsors alike.
Naomi Osaka: Enduring Appeal
Despite limited play, Naomi Osaka remains a significant figure, earning $15.9 million, with $870,000 in prize money and $15 million from endorsements. Her influence extends beyond the court, maintaining strong brand partnerships.
Simone Biles: Gymnastics Icon
Gymnast Simone Biles earned $11.1 million, with the majority stemming from endorsements. Her return to competition and continued excellence have kept her in the spotlight.
Caitlin Clark: Basketball’s New Star
Basketball player Caitlin Clark debuts on the list with $11.1 million in earnings, primarily from name, image, and likeness (NIL) deals and endorsements. Her collegiate success has translated into substantial financial rewards.
Endorsements: A Major Revenue Stream
Endorsements play a crucial role in the earnings of female athletes. For instance, Coco Gauff’s endorsement deals account for a significant portion of her income, highlighting the importance of marketability.
The Gender Pay Gap in Sports
Despite these successes, a substantial pay gap persists between male and female athletes. For example, Cristiano Ronaldo’s annual earnings of $260 million starkly contrast with the top earnings of female athletes, underscoring ongoing disparities.
Conclusion
The financial achievements of female athletes in 2024 reflect significant progress in recognition and compensation. However, the existing gender pay gap indicates that further efforts are necessary to achieve true equity in sports. Continued advocacy and support are essential to ensure that female athletes receive fair compensation for their contributions.
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